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The Easy SEO And Website Design Guide to Ranking High In The Search Engines  
by William Jimenez

As more and more people discover the Internet, millions of sites are established on the Net and this number is increasing by the day. If you are planning to join in the fray, what should you do to stand-out in this highly competitive arena. Having a professionally-done website design with excellent graphics is important but visitors have to land first on your website before they get to enjoy your masterpiece design. For you to succeed, you need a lot of visitors and this can only be achieved if you do SEO on your website design.

WHAT IS Search Engine Optimization? According to Wikipedia, SEO, or Search Engine Optimization, is defined as the process of increasing the volume and quality of traffic to a website from search engines via "natural" or "organic" search results for targeted keywords. Generally, Search Engine Optimization is classified into three major steps: Keyword Research, On-Page Optimization, and Off-Page Optimization. To improve Search Engine exposure, these steps are repeatedly done until positive outputs of the Search Engine Optimization efforts are realized.

KEYWORD RESEARCH Keyword research refers to the short-listing osf targeted keywords by assessing the number of searches against the competition. The ideal keyword for any Search Engine Optimization campaign is a keyword with high search volume but low number of competing webpages. This relationship is usually expressed in KEI, which is called Keyword Effectiveness Index. At the initial stages of the keyword research, you would like to identify keywords with high KEIs and focus your efforts on keywords showing good to great potential.

ON-PAGE OPTIMIZATION On-page optimization is the process of optimizing the webpages to make it search-engine friendly. There are many elements and considerations involved in on-page optimization. But I usually focus on four of these: Page Titles, Meta Tags, Robot Walk-Thru and Site Contents. Make sure your page titles, meta tags and site contents contain your targeted keywords. Also ensure that there are no road blocks facing the search engine robots when they finally visit your site. These roadblocks come in the form of Javascript, Flash, protected pages, and the likes. Focus on these four elements and you will soon see your rankings improve.

OFF-PAGE OPTIMIZATION Off-page optimization is simply link building. Link building is attaining significant inbound links from other web sites related to your niche. Focus on attaining quality inbound links so the Search Engines will love your web site. Obtain inbound links for your home page and your other inner pages. Balance the inbound links by varying the anchor text links. Obtain links from search engine directories, article directories, blogs, forums, social media and networking sites, etc. Unlike on-page optimization, there is no boundary on the number of quality inbound links you can get. The more links you get, the better for your website in terms of ranking.

As an entrepreneur, you are faced with your usual day-to-day business tasks and challenges. Setting-up and designing a website and optimizing that website for the Search Engines is a very formidable technical challenge to most business owners. Website design and Search Engine Optimization is not easy for most people. Rather than learn all the complexities, it is adviseable to look for a firm who specializes in these fields. Leave the hard work and technical details to the professionals. As an entrepreneur, all you have to do is find a firm which can build excellent website design and rank that web site high in the search engines.  from www.goarticles.com

 

About the Author

William D. Jimenez runs a website that uncovers the complexities of website design that can rank high in the Search Engines. There are 33 things you need to know before choosing your web design team. To take advantage of this cool stuff and more, make sure you check out William's site at http://www.will2design.com.

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2 Major Types Of Small Business Web Site Design   by Colin Wood

The global internet is not as global as small business owners may think it is, in fact the global internet can be extremely effective for local markets. Small business web site design is important to how successful your company will be online. Small business web site is one of the largest market sectors in the business. With the revolution of the internet, smaller businesses are able to reach more audiences with their web site. If you are a small business or a home-based business, you can do to have small business web site. Web site hosting is not expensive and finding the right business is easy on the internet.

Starting a small business but don't know where to look? Want some great ideas for generating income online? Here are 2 small business web site design typies that I recommend for small business owners.

1. Blogging Blog is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal or business website featuring diary-type commentary and links to articles on other web sites. Blogs range from the personal to the business, and can focus on one narrow subject or a whole range of subjects. Many blogs focus on a particular topic, such as web design, home staging, sports, or mobile technology. Most blogs have a method to allow visitors to leave comments. All this ensures that online conversations can be maintained painlessly among various site users and web sites.

For small business owners without the time to learn both html web and php web, blogging offers an inexpensive method to get the business's name out on the internet. Business blogs provide a small business with a chance to share some expertises and knowledges with a larger audience. A powerful benefit for consultants and knowledge workers.

As with most things in life, blog platforms come with a variety of price points ranging from free through to more expensive options. There are three main things that you might pay for: the blog platform itself, hosting for your blog and domain name. Here are 2 biggest blog platforms:

 

• Wordpress - This is an open source, community supported tool available 2 flavors, the free, fully hosted version with limited control (Wordpress.com) and the free, unhosted version with unlimited control (Wordpress.org)

• Blogger - This is the granddaddy of platforms. Blogger helped launch the blogosphere and was later snapped up by Google.

2. Ecommerce Owning and operating an online store is now easier then ever. Thank you to the developers of many ecommerce web site, just about anyone with some basic computer knowledge can manage a busy online shopping web site and still have time for the important things in main business.

Most stores use an online catalog type of format organized by category. An ecommerce web site must not only present the merchandise effectively, it must provide a safe and easy way for customers to order. Your customers will browse at your web site, select some items, and then pay for them. When you set up an e-commerce shopping cart, you’re providing a way for your customers to bring their purchases to the cash register. The program you choose will allow you to enter your products in the database and allow shoppers to choose products when they click on 'Add to cart'.

Store owners can set up their online stores using ecommerce tools. For small stores, it has all the features you need for an online store. For example: OScommerce, Zen Cart, PHP Auction, Cube Cart, Open Realty, Miva Merchant, etc. from www.goarticles.com