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The Easy SEO And Website Design Guide to Ranking High In The Search Engines  
by William Jimenez

As more and more people discover the Internet, millions of sites are established on the Net and this number is increasing by the day. If you are planning to join in the fray, what should you do to stand-out in this highly competitive arena. Having a professionally-done website design with excellent graphics is important but visitors have to land first on your website before they get to enjoy your masterpiece design. For you to succeed, you need a lot of visitors and this can only be achieved if you do SEO on your website design.

WHAT IS Search Engine Optimization? According to Wikipedia, SEO, or Search Engine Optimization, is defined as the process of increasing the volume and quality of traffic to a website from search engines via "natural" or "organic" search results for targeted keywords. Generally, Search Engine Optimization is classified into three major steps: Keyword Research, On-Page Optimization, and Off-Page Optimization. To improve Search Engine exposure, these steps are repeatedly done until positive outputs of the Search Engine Optimization efforts are realized.

KEYWORD RESEARCH Keyword research refers to the short-listing osf targeted keywords by assessing the number of searches against the competition. The ideal keyword for any Search Engine Optimization campaign is a keyword with high search volume but low number of competing webpages. This relationship is usually expressed in KEI, which is called Keyword Effectiveness Index. At the initial stages of the keyword research, you would like to identify keywords with high KEIs and focus your efforts on keywords showing good to great potential.

ON-PAGE OPTIMIZATION On-page optimization is the process of optimizing the webpages to make it search-engine friendly. There are many elements and considerations involved in on-page optimization. But I usually focus on four of these: Page Titles, Meta Tags, Robot Walk-Thru and Site Contents. Make sure your page titles, meta tags and site contents contain your targeted keywords. Also ensure that there are no road blocks facing the search engine robots when they finally visit your site. These roadblocks come in the form of Javascript, Flash, protected pages, and the likes. Focus on these four elements and you will soon see your rankings improve.

OFF-PAGE OPTIMIZATION Off-page optimization is simply link building. Link building is attaining significant inbound links from other web sites related to your niche. Focus on attaining quality inbound links so the Search Engines will love your web site. Obtain inbound links for your home page and your other inner pages. Balance the inbound links by varying the anchor text links. Obtain links from search engine directories, article directories, blogs, forums, social media and networking sites, etc. Unlike on-page optimization, there is no boundary on the number of quality inbound links you can get. The more links you get, the better for your website in terms of ranking.

As an entrepreneur, you are faced with your usual day-to-day business tasks and challenges. Setting-up and designing a website and optimizing that website for the Search Engines is a very formidable technical challenge to most business owners. Website design and Search Engine Optimization is not easy for most people. Rather than learn all the complexities, it is adviseable to look for a firm who specializes in these fields. Leave the hard work and technical details to the professionals. As an entrepreneur, all you have to do is find a firm which can build excellent website design and rank that web site high in the search engines.  from www.goarticles.com

 

About the Author

William D. Jimenez runs a website that uncovers the complexities of website design that can rank high in the Search Engines. There are 33 things you need to know before choosing your web design team. To take advantage of this cool stuff and more, make sure you check out William's site at http://www.will2design.com.